Marketing History

Marketing is discussed as a recognized discipline, along with concomitant changes in marketing theory, and practices, marketing comprises all activities involved in the tranfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

The study of the marketing as an official subject and academic field emerged recently, since then academics specializing in marketing decided to imitate economics, distinguis theory and practice, then 2 different field of study comes
1. The history of marketing thought giving theoretical accounts.
2. Marketing history, focusing on the marketing parctices.

Periodization

• 1900's Discovery of the basic concepts of their explotation
• 1910's Conceptualization, classification and definition of terms
• 1920's Integration of the basic of principles.
• 1930's Development and specialisation and variation in theory
• 1940's Reapraisal in the light of new demands and more scientific approach
• 1950's Reconceptualisation in the light of managerialism, social, development and quantitative approaches
• 1960's Differentiation on bases such as managerialism, holism, environmentalism. system and internationalism.
• 1970's Socialisation, the adaptation of marketing of social change

Note: with the growth of inportance of marketing departments and their associates marketer managers, the field has become right for the propagation of management fads which do not always lend themselves to periodization. <>

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